Social Media usage in B2B legal markets
From cynic to convert – one lawyers journey of enlightenment! Based on research carried out for an Msc dissertation, this section is intended to highlight the findings of one lawyer who wanted to know what all the fuss was about. Its focus is on the use of social media tools LinkedIn, Twitter and blogging, and their benefits in the B2B legal sector. Does it enable lawyers to connect with clients and develop better relationships with them?